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🧠 Wellbeing · 0 – 3 months

👀 Boosting your newborn's visual development

At birth, baby's vision is pretty blurry. They mainly pick up high-contrast patterns at a distance of 20 to 30 cm (8 to 12 inches), which happens to be the exact distance between their face and yours during a feed. Nature thought of everything, mate.

What you'll need

  • Black-and-white flashcards or board books (high-contrast patterns).
  • A simple mobile with geometric shapes.

What to do

  1. 1. The sweet spot

    Hold a black-and-white card about 25 cm (10 inches) from their eyes when baby is awake, alert, and chill.

  2. 2. Eye tracking

    Move the card from left to right at a snail's pace to encourage baby to track the image with their eyes.

  3. 3. Facial gymnastics

    Get right in front of them and gently exaggerate your facial expressions: wide smile, open mouth, raised eyebrows. You might look silly, but they'll be fascinated.

Classic mistakes

  • ❌ Holding things too far away Beyond 30 cm (12 inches), shapes turn into a total blur and they'll instantly lose interest.
  • ❌ Relying on screens Forget visual stimulation apps: screens are a strict no-go for little ones under 3.

This guide doesn't replace medical advice. When in doubt, call your doctor or your local emergency number.